📊 This Week’s Summary
- Pricing Ladder Design Document v1.0 — Documented pricing structure for 5 tiers (Mate/Crew/Navigator/Duke/Archduke)
- LTV/CAC/K Measurement Rules v1.0 — Defined and documented calculation methods for customer lifetime value, acquisition cost, and viral coefficient
- Compensation Table Official Launch — Pre-disclosed task rates, eliminating post-work negotiations
- Secondary Outcomes — Created voyage logs and philosophy pages, refined 3 transparency-focused Note articles, added draft post database view, improved X auto-posting workflow
💡 Key Insight Transparency isn’t about “making things public” but about “making things predictable in advance.” With the official launch of our compensation table, members can now understand their rewards before starting work, achieving both improved motivation and fairness.
🎯 Three Initiative Details
1. Pricing Ladder Design Document v1.0
Designed product and service pricing for each of our 5 tiers. Marketing initiatives now align with financial planning, making revenue projections clear for each tier.
| Tier | Example Products | Price Range |
|---|---|---|
| Mate | Free trial events | Free |
| Crew | Monthly subscription | ¥1,000-3,000 |
| Navigator | Specialized workshops | ¥5,000-10,000 |
| Duke | Premium consulting | ¥30,000-50,000 |
| Archduke | Enterprise support | ¥100,000+ |
2. LTV/CAC/K Measurement Rules v1.0
- LTV (Lifetime Value): Total amount one customer pays over their lifetime. Calculated as average retention period by tier × monthly fee.
- CAC (Customer Acquisition Cost): Total advertising and event costs to acquire one customer.
- K (Viral Coefficient): How many new members each existing member brings in. Measured through referral campaigns and social media shares.
📈 Target Setting Aiming for LTV/CAC ratio 3+ and K coefficient >1. This exceeds the industry average of 2.5 and enables organic growth.
3. Compensation Table Official Launch
Pre-disclosed compensation ranges using a matrix of task difficulty (S/A/B/C) and contribution level (1-5 scale). For example, Difficulty A × Contribution Level 3 tasks are clearly marked as “¥3,000-5,000,” eliminating post-work negotiations.
Task Rate Pre-disclosure: 100%
📉 Numbers & Evidence
- Task rate pre-disclosure rate: 100% this week (all tasks covered since compensation table launch)
- Completed tasks: 8 total (3 accounting/finance-related, 5 others)
- LTV/CAC target ratio: 3+ (exceeding industry average of 2.5)
- K coefficient target: >1 (threshold for organic growth)
💡 Learnings & Insights
I’ve come to realize that transparency isn’t about “making things public” but about “making things predictable in advance.” Even with a compensation table, it’s meaningless unless actually implemented. With this official launch, members have said they “feel confident taking on tasks,” confirming that transparency directly builds trust.
Defining LTV/CAC/K measurement rules has also clarified marketing initiative priorities. For example, achieving K>1 requires designing referral incentives, which we’ll incorporate into next week’s initiatives.
🚀 Next Steps
- Monthly Event Financial Disclosure — Publish revenue and expense breakdown for May events in a note article
- Compensation Table Feedback Collection — Conduct member survey one month after launch
- LTV/CAC/K Dashboard Development — Create visualization in Notion or spreadsheets accessible to all members
- Pricing Ladder A/B Testing — Test two pricing patterns for Crew-tier monthly fees and verify LTV impact
⚓ We’re Recruiting Crew Members
Age of Exploration DAO is seeking teammates to help create transparent financial operations together. If you have accounting/finance skills or are interested in DAO operations, please join us.